
RICH’S HEATING & COOLING
HVAC SERVICES
Challenge: To build and design a website for an HVAC service business to enhance SEO and grow business.
Solution: Using Squarespace, I was able to effectively design a website that includes essential features such as contact information, a map for location, hours of operation, a comprehensive list of services provided, and a clear process for obtaining quotes. This design not only improves user experience but also enhances search engine optimization, ultimately contributing to the growth of the business.
Research & Ideation
I conducted thorough research on the business, focusing on the range of services they offer, their geographical location, and gathering any available contact information from the owner. This initial analysis provided a foundational understanding of the business's operations and engagement strategies. It enabled me to identify key areas where I could apply further insights or recommendations to enhance their market presence and customer outreach.





I began the process with comprehensive research to understand user needs and preferences. Following this, I focused on the design aspect, aiming for a layout that prioritizes clarity and usability. By employing contrasting colors and establishing a clear visual hierarchy, I successfully developed a website that is not only easy to navigate but also informative and interactive. This approach ensures that users can readily access the information they seek and engage effectively with the content. Below I have attached the link to the Rich’s Heating and Cooling website.